Digital Marketing Specialist
Main Activities
- Media planning: support in planning communication strategies, budgeting and proposal development
- lead generation and management
- SEO: analysis, planning, content creation and maintenance of website positioning
- Analytics & Reporting: production and analysis of periodic reports focusing on the contributions of the activities in terms of conversion, CPA, ROI
- E-mail marketing: strategy conception, content creation
- Research and scouting of new solutions for the marketing mix
- Content management: management of the Dils.com company website and the websites of the commercial initiatives
Requirements
- Degree in Digital Marketing and Communication, Economics and similar
- Experience in Agencies, Consulting Firms or Tech Companies (minimum 2 years)
- Excellent knowledge of the main Digital Marketing tools (Paid Advertising, Paid Social, Retargeting, email Marketing, Marketing Automation)
- Excellent knowledge of CMS (preferably WordPress)
- Excellent knowledge of Advertising Tools, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Knowledge of the main international Digital and Social media Platforms
- Experience with Google Analytics 4 and Google Tag Manager
- Good communication and content production skills, also from an SEO perspective
- Fluent in English both written and spoken, good knowledge of a second language is a plus
- Proficiency in Microsoft Excel, Word and PowerPoint
Location
Milan,
Italy