Choose your country to see local content
IT Italy PT_PT Portugal
Visit
Dils
Dils Dils
  • Sectors
    OfficesLogistics & IndustrialRetailHospitalityLiving & Residential
  • Services
    OccupiersLandlordsInvestors
  • Properties
    OfficesLogistics & IndustrialRetailLiving & ResidentialMilan’s Neighborhoods Guide
  • News
  • About Us
    This is usThe Dils ManifestoInternationalThe Dils ClubRebrandingCareers
  • Innovation
  • Dils Cares
    Give BackThis is my MilanoPorta RomanaLambrateIsolaMaggiolinaTicineseScalo di Porta RomanaNews
  • Contact Us
0
  • EN
    EN IT
IT Italy PT_PT Portugal
  • EN
    EN IT
|
Italy IT Portugal PT_PT
Back
Careers

Marketing Specialist (Built to Rent Projects)

Dils entered the Italian Built to Rent (BTR) market as a first mover to set the standard as a professional operator of purpose-built residential buildings for rent on behalf of institutional investors. After creating an operating platform to manage BTR developments, we're now scaling up and quickly becoming the market leader with a portfolio of more than 1,000 units under management.

Main Activities

Within the Marketing & Communications area, the BTR Marketing Specialist will be part of the team that supports the BTR Department to manage the initiatives, dealing with the following activities:


  • Definition of marketing plans for the BTR projects managed, effectively integrating online and offline tools;
  • Development of ad hoc content for the different touchpoints (ads on portals and on Dils.com, content for digital campaigns, newsletters, DEM, brochures, landing pages, etc.);
  • Management of ads on portals: content writing (copy and visual), uploading, analysis and reporting;
  • Collaboration with the creative agency (internal or external) for the creation of new marketing tools or for the evolution of those already in use;
  • Management of external suppliers (e.g. for communication activities, advertising, web development, OOH marketing, etc.);
  • Monitoring and reporting on the progress and results of online and offline activities, providing timely analysis to share with the internal team and investors;
  • Continuous comparison with the BTR team, to identify new marketing needs and opportunities;
  • Analysis of market trends in the Real Estate sector, with a focus on the residential segment;
  • Management of lead generation and contact nurturing activities;
  • E-mail marketing: strategy creation, content creation and campaign management through the active campaign platform;
  • Management of corporate social channels (LinkedIn, Facebook, Instagram), including planning, publishing and monitoring performance on the BTR initiative pages;
  • Monitoring social media and customer care;
  • Drafting editorial plans and content production for the various communication channels;
  • Support in managing the editorial calendar, ensuring the timely publication of blog articles, newsletters and other digital content;
  • Creation and management of content associated with new services and events to be advertised through our resident app connected to each individual initiative.

Requirements

  • Degree in Marketing, Communication, Economics or similar disciplines;
  • At least 5 years of previous experience in similar roles. Experience in the real estate market and, above all, in the living/hospitality/student accommodation sectors is considered a plus;
  • Excellent knowledge of digital and traditional marketing strategies;
  • Excellent knowledge of English, both spoken and written;
  • SEM, social media marketing, e-mail marketing and lead generation campaign management skills;
  • Ability to create effective content for different touchpoints;
  • Ability to work in a team and manage multiple projects simultaneously.

Location

Milan, Italy

Send your application

    Attach your CV (pdf) *

    Dils
    Sectors
    • Offices
    • Logistics & Industrial
    • Retail
    • Hospitality
    • Living & Residential
    Services
    • Occupiers
    • Landlords
    • Investors
    Properties
    • Offices
    • Logistics & Industrial
    • Retail
    • Living & Residential
    • Milan‘s Neighborhoods Guide
    About Us
    • This is us
    • The Dils Manifesto
    • The Dils Club
    • News & Research
    • Give Back
    • This is my Milano
    • Careers
    • Contact Us
    Follow us
    Dils Copyright © 2025 P.IVA 07575790154 - Privacy | Cookies | Cookie Preferences | Organismo di Vigilanza | Whistleblowing