Dils at MAPIC Italy 2026: Focus on Selectivity, Differentiation and New Growth Strategies in Retail Real Estate

Dils took part once again in MAPIC Italy, the leading Italian event dedicated to the commercial and retail real estate market, held on May 27th and 28th 2026 at Rho Fiera Milano — a venue that symbolically marks the growth of an event now in its tenth edition. Dils also attended the event with its own exhibition stand.

The central theme of the 2026 edition was "Selectivity, Differentiation, Influence: The New Keys to Growth Strategies", developed through a programme of over 30 conferences exploring the transformation of a sector increasingly driven by more demanding consumers, new business models and the rise of Generation Z. Among the most anticipated moments: the opening session led by the heads of Italy's leading real estate firms — Savills, Cushman & Wakefield and CBRE — and the debut of the Italian Outlet Summit, a new event dedicated to one of the most dynamic segments in European retail.

With 2,200 professionals, over 80 exhibitors and more than 750 retailers, the tenth edition of MAPIC Italy confirms its role as a privileged observatory on emerging trends and a strategic platform for those operating in retail real estate. A maturity also reflected in this year's double milestone: the thirtieth anniversary of Svicom, Global Sponsor of the event, celebrated alongside MAPIC Italy's tenth anniversary.

In a market where selectivity drives every decision, the value of a platform like MAPIC Italy lies in the quality of the connections it creates: from the heads of the leading advisory firms to emerging brands reshaping Italian retail, through to international operators — from Miniso to Gong Cha, from O'Tacos to Big Mamma — that see Italy as a strategic market.